Buy Me This Mummy!
Have you ever heard of 'Pester Power'? It is Ad Speak for the nagging and whining that your children plague you with when they want something. 99.9% of the time you give in and they get their way and there are companies out there that do everything they can to make their products top of the Pester List.
In the weeks running up to Christmas Marketeers will try to nudge, cajole and prod your kids into buying their stuff. Some of the most effective ways of doing this is repetitive advertising during kids TV shows, some of the most expensive advertising slots on the planet. The 30 second Super Ad. Why? because they work! With the average child watching between 10 and 20 hours of TV a week the Marketeers have a captive audience.
Wal-Mart in the USA (they now own some big stores in the UK to) have this year gone one better. They have a 'Toy Wish List' website. This fun, child friendly site allows Little Lucy to log on and with the help of two cute elves, she can pick what she wants for Christmas and then that list is mailed directly to her mum and dad. No pressure there then folks!
You can also bet that if there is a favourite movie at this time of year then one of the MANY licensed toys is going to be a 'must have'. They love the movie so they want EVERY TOY!
A very clever ploy is the great 'Toy Shortage'. Plan a shortage of a popular, newly released toy and it's the perfect way to hook in the kids who won't stop until their parents have hunted one down and bought it. Remember Furbies?
So the pressures building Mums and Dads. The Ads are constant and your children are going to 'Pester The Pants' off you for the toys and games that they are exposed most to. They will be hooked and you know why? beause in the US alone last year companies spent $1.4 billion A MONTH marketing directly to children. $1.4 BILLION! A MONTH! There's No Escape :-)
Merry Christmas!
Have you ever heard of 'Pester Power'? It is Ad Speak for the nagging and whining that your children plague you with when they want something. 99.9% of the time you give in and they get their way and there are companies out there that do everything they can to make their products top of the Pester List.
In the weeks running up to Christmas Marketeers will try to nudge, cajole and prod your kids into buying their stuff. Some of the most effective ways of doing this is repetitive advertising during kids TV shows, some of the most expensive advertising slots on the planet. The 30 second Super Ad. Why? because they work! With the average child watching between 10 and 20 hours of TV a week the Marketeers have a captive audience.
Wal-Mart in the USA (they now own some big stores in the UK to) have this year gone one better. They have a 'Toy Wish List' website. This fun, child friendly site allows Little Lucy to log on and with the help of two cute elves, she can pick what she wants for Christmas and then that list is mailed directly to her mum and dad. No pressure there then folks!
You can also bet that if there is a favourite movie at this time of year then one of the MANY licensed toys is going to be a 'must have'. They love the movie so they want EVERY TOY!
A very clever ploy is the great 'Toy Shortage'. Plan a shortage of a popular, newly released toy and it's the perfect way to hook in the kids who won't stop until their parents have hunted one down and bought it. Remember Furbies?
So the pressures building Mums and Dads. The Ads are constant and your children are going to 'Pester The Pants' off you for the toys and games that they are exposed most to. They will be hooked and you know why? beause in the US alone last year companies spent $1.4 billion A MONTH marketing directly to children. $1.4 BILLION! A MONTH! There's No Escape :-)
Merry Christmas!
posted by Things That Make You Go Ooo! Team @ 2:05 pm
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